|
|
|
|
Research on enterprise
is critical in informing strategy for the development
of business by people from disavanted and excluded
communities in the UK. The right strategies and
structures will remove the barriers that make these
businesses under-represented but this can only be
achieved if we know enough about their problems,
motivations and aspirations.
However since these groups are considered to be
'hard to reach groups' the research deploy innovative
and yet robust methodologies to ensure that the
interviews are represntative of the communiities.
Equinox Consulting deploys such methodologies and
we are also able to involve the respondents in the
research, sensitive to their needs for confidentiality
and better explain the benefits of the research
to their business fortunes. |
|
| Some methods we
deploy include |
| • In-depth
interviews |
| • Multiple
choice questionnaires |
| • Focused
groups |
We also ensure
that the samples selected are representative
of all groups. |
|
| Enterprise
Research Projects |
|
|
|
|
